Taxi Drivers Spread the Word of TED

TED is a non-profit organization devoted to ideas worth spreading.

Unfortunately, their presence wasn’t well known among common people in Latin America.

TEDx Buenos Aires called upon the best talkers in town, local taxi divers, to spread the word of this organization. The drivers were invited to the conference and, after listening to 6 hours of inspiring ideas from TED’s guest speakers, were sent back to work where they shared what the learned with passengers. The medium of this campaign works so beautifully because individuals who use the taxi service tend to be the target market that TED is trying to reach.

Really good ideia, definitely a must see!

Coca-Cola Friendship Machine

Coca-Cola planted giant vending machines in Argentina last August to celebrate International Friendship Day. The machines have been reported to be about 3 and half meters tall, which encouraged people to ask a friend for a boost in order to get the two for one deal.

This campaign follows on the previous Coca-Cola campaigns where they spread happiness by random acts of kindness in various cities.

Really cool campaign, with great results, check it out!

Agency: Ogilvy, Argentina

Rethink Scholarship at Langara: 2011 Call for Entries

Agency: Rethink, Canada

Creative Direction: Ian Grais, Chris Staples

Creative Director wedding anniversary

To celebrate their third wedding anniversary, Creative Director Sean Ohlenkamp placed a special folder on the desktop of his wife’s computer.

Surfrider Foundation: Return

Very simple concept, pretty cool action.

Agency: Script, Rio de Janeiro

Creative Direction: Ricardo Real

Adidas All In: Copa del Rey

Adidas promotional video for the Copa del Rey final, inserted in the All In Campaign.

It had 200 thousand views, just in the first day. Not the most brilliant commercial but it will do the trick.

Wheelchair Guerilla

Great guerilla action in Curitiba, Brazil.

It is the world upside down from disabled people daily life experiences. The most obvious excuse “I’m parking here only for one minute” is written on the note on the back of the wheelchair.

Very simple but very smart action.