Mostrar mensagens com a etiqueta Advertising. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta Advertising. Mostrar todas as mensagens

segunda-feira, 30 de maio de 2011

Burger Roulette

Advertising School: Miami Ad School
Art Directors: Shahak Shapira, Edi Inderbitzin

Tiji Colours

Very cool animation, nice ad.

"Imaginative minds need imaginative tv."

Agency: DDB, Paris
Creative Direction: Alexandre Hervé

Handpainted Outdoor

Simple, clever and effective idea to promote Royal Copenhagen Porcelain.

Agency: Uncle Grey, Denmark
Creative Direction: Michael Paterson, Jesper Hansen

segunda-feira, 9 de maio de 2011

Taxi Drivers Spread the Word of TED

TED is a non-profit organization devoted to ideas worth spreading.
Unfortunately, their presence wasn’t well known among common people in Latin America.

TEDx Buenos Aires called upon the best talkers in town, local taxi divers, to spread the word of this organization. The drivers were invited to the conference and, after listening to 6 hours of inspiring ideas from TED’s guest speakers, were sent back to work where they shared what the learned with passengers. The medium of this campaign works so beautifully because individuals who use the taxi service tend to be the target market that TED is trying to reach.

Really good ideia, definitely a must see!

Coca-Cola Friendship Machine

Coca-Cola planted giant vending machines in Argentina last August to celebrate International Friendship Day. The machines have been reported to be about 3 and half meters tall, which encouraged people to ask a friend for a boost in order to get the two for one deal.

This campaign follows on the previous Coca-Cola campaigns where they spread happiness by random acts of kindness in various cities.

Really cool campaign, with great results, check it out!

Agency: Ogilvy, Argentina

sexta-feira, 29 de abril de 2011

quinta-feira, 21 de abril de 2011

Adidas All In: Copa del Rey

Adidas promotional video for the Copa del Rey final, inserted in the All In Campaign.
It had 200 thousand views, just in the first day. Not the most brilliant commercial but it will do the trick.

Wheelchair Guerilla

Great guerilla action in Curitiba, Brazil.
It is the world upside down from disabled people daily life experiences. The most obvious excuse “I’m parking here only for one minute” is written on the note on the back of the wheelchair.
Very simple but very smart action.

quinta-feira, 24 de março de 2011

Drunken Direction Signs

Forget all advertising restrictions, guerrilla knows no limits.

This action comes from India, it isn't the best guerrilla ever but it's simple, it's humorous and it worked (great achivement when working with "drunk" guys).

Check it out!

quarta-feira, 23 de março de 2011

It’s a smart phone, dummy!

This commercial, created by Wieden+Kennedy Amsterdam, for Nokia is about success, this is, the copy is about ‘Success is what you make it‘. The film itself – directed by Brent Harris and musically dressed up by the band Lovvers – explains what one can do with a smart phone. With the Nokia E7 you can send e-mails, watch police car chases (on your wall, if you have a beamer), and befriend the people you’ve shared a sauna with. Oh, and yes, it also has a map that enables you to see where you are. So for all the people that still don’t know what the advantages of a smart phone are; watch this film and you know what you’re missing.

OMO Mini Washing Machine

To demonstrate the effectiveness of OMO in whitening clothes, Unilever has turned thousands of Germany's restaurants and bars napkin holders in mini washing machines.

A simple and brilliant idea.

Cachaça Magnífica: If you gotta be strong, we gotta be strong.

Agency: Agência3, Rio de Janeiro
Creative Direction: Álvaro Rodrigues, Luis Salvestroni



French Film Festival

Agency: George Patterson Y&R Sydney
Creative Direction: Julian Watt, David Joubert



segunda-feira, 21 de março de 2011

Enjoy the ride

Agency: 303, Perth
Creative Direction: Lindsay Medalia

This new approach to anti-speeding messaging acknowledges the frantic world we live in and takes a holistic point of view to reducing speed. Culturally the campaign couldn¹t have come at a better time. The "Slow Movement" is gaining traction across the developed world. The campaign suggests that we take a look at not only how fast we drive, but also how fast we live. When we slow them down they both become more rewarding and less stressful.


Gregg's Jelly: Eat the Impossible

Agency: Draftfcb, Auckland
Creative Direction: James Mok, Tony Clewett