Coca-Cola planted giant vending machines in Argentina last August to celebrate International Friendship Day. The machines have been reported to be about 3 and half meters tall, which encouraged people to ask a friend for a boost in order to get the two for one deal.
This campaign follows on the previous Coca-Cola campaigns where they spread happiness by random acts of kindness in various cities.
Really cool campaign, with great results, check it out!
Agency: Ogilvy, Argentina
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