Suricata Publicitário

segunda-feira, 21 de março de 2011

Enjoy the ride

Agency: 303, Perth

Creative Direction: Lindsay Medalia

This new approach to anti-speeding messaging acknowledges the frantic world we live in and takes a holistic point of view to reducing speed. Culturally the campaign couldn¹t have come at a better time. The "Slow Movement" is gaining traction across the developed world. The campaign suggests that we take a look at not only how fast we drive, but also how fast we live. When we slow them down they both become more rewarding and less stressful.

Gregg's Jelly: Eat the Impossible

Agency: Draftfcb, Auckland

Creative Direction: James Mok, Tony Clewett

UNICEF: Kitchen

Agency: Lowe Indonesia
Creative Direction: Din Sumedi, Ferly Novriadi

Most kids plug into the world of television long before they enter school.
And in Indonesia, children can spend an average of 5 hours glued to the TV sets everyday.

Parents need to realize all the wonderful things that could happen with their children when the TV is off. The creative solution comes by putting a ‘twist’ on the TV screen. Or rather what is reflected on the screen when it is turned off. From its reflection, we depicted everyday activities where children learn, interact, explore and more. Nicely done!