segunda-feira, 30 de maio de 2011

Burger Roulette

Advertising School: Miami Ad School
Art Directors: Shahak Shapira, Edi Inderbitzin

Tiji Colours

Very cool animation, nice ad.

"Imaginative minds need imaginative tv."

Agency: DDB, Paris
Creative Direction: Alexandre Hervé

Handpainted Outdoor

Simple, clever and effective idea to promote Royal Copenhagen Porcelain.

Agency: Uncle Grey, Denmark
Creative Direction: Michael Paterson, Jesper Hansen

segunda-feira, 9 de maio de 2011

Taxi Drivers Spread the Word of TED

TED is a non-profit organization devoted to ideas worth spreading.
Unfortunately, their presence wasn’t well known among common people in Latin America.

TEDx Buenos Aires called upon the best talkers in town, local taxi divers, to spread the word of this organization. The drivers were invited to the conference and, after listening to 6 hours of inspiring ideas from TED’s guest speakers, were sent back to work where they shared what the learned with passengers. The medium of this campaign works so beautifully because individuals who use the taxi service tend to be the target market that TED is trying to reach.

Really good ideia, definitely a must see!

Coca-Cola Friendship Machine

Coca-Cola planted giant vending machines in Argentina last August to celebrate International Friendship Day. The machines have been reported to be about 3 and half meters tall, which encouraged people to ask a friend for a boost in order to get the two for one deal.

This campaign follows on the previous Coca-Cola campaigns where they spread happiness by random acts of kindness in various cities.

Really cool campaign, with great results, check it out!

Agency: Ogilvy, Argentina