Agency: Lowe Indonesia
Creative Direction: Din Sumedi, Ferly Novriadi
Creative Direction: Din Sumedi, Ferly Novriadi
Most kids plug into the world of television long before they enter school.
And in Indonesia, children can spend an average of 5 hours glued to the TV sets everyday.
Parents need to realize all the wonderful things that could happen with their children when the TV is off. The creative solution comes by putting a ‘twist’ on the TV screen. Or rather what is reflected on the screen when it is turned off. From its reflection, we depicted everyday activities where children learn, interact, explore and more. Nicely done!
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