Suricata Publicitário: março 2011

quinta-feira, 24 de março de 2011

Drunken Direction Signs

Forget all advertising restrictions, guerrilla knows no limits.

This action comes from India, it isn't the best guerrilla ever but it's simple, it's humorous and it worked (great achivement when working with "drunk" guys).

Check it out!

quarta-feira, 23 de março de 2011

This commercial, created by Wieden+Kennedy Amsterdam, for Nokia is about success, this is, the copy is about ‘Success is what you make it‘. The film itself – directed by Brent Harris and musically dressed up by the band Lovvers – explains what one can do with a smart phone. With the Nokia E7 you can send e-mails, watch police car chases (on your wall, if you have a beamer), and befriend the people you’ve shared a sauna with. Oh, and yes, it also has a map that enables you to see where you are. So for all the people that still don’t know what the advantages of a smart phone are; watch this film and you know what you’re missing.

OMO Mini Washing Machine

To demonstrate the effectiveness of OMO in whitening clothes, Unilever has turned thousands of Germany's restaurants and bars napkin holders in mini washing machines.

A simple and brilliant idea.

Cachaça Magnífica: If you gotta be strong, we gotta be strong.

Agency: Agência3, Rio de Janeiro

Creative Direction: Álvaro Rodrigues, Luis Salvestroni

French Film Festival

Agency: George Patterson Y&R Sydney

Creative Direction: Julian Watt, David Joubert

segunda-feira, 21 de março de 2011

Enjoy the ride

Agency: 303, Perth

Creative Direction: Lindsay Medalia

This new approach to anti-speeding messaging acknowledges the frantic world we live in and takes a holistic point of view to reducing speed. Culturally the campaign couldn¹t have come at a better time. The "Slow Movement" is gaining traction across the developed world. The campaign suggests that we take a look at not only how fast we drive, but also how fast we live. When we slow them down they both become more rewarding and less stressful.

Gregg's Jelly: Eat the Impossible

Agency: Draftfcb, Auckland

Creative Direction: James Mok, Tony Clewett

UNICEF: Kitchen

Agency: Lowe Indonesia
Creative Direction: Din Sumedi, Ferly Novriadi

Most kids plug into the world of television long before they enter school.
And in Indonesia, children can spend an average of 5 hours glued to the TV sets everyday.

Parents need to realize all the wonderful things that could happen with their children when the TV is off. The creative solution comes by putting a ‘twist’ on the TV screen. Or rather what is reflected on the screen when it is turned off. From its reflection, we depicted everyday activities where children learn, interact, explore and more. Nicely done!