sexta-feira, 29 de abril de 2011

Rethink Scholarship at Langara: 2011 Call for Entries

Agency: Rethink, Canada
Creative Direction: Ian Grais, Chris Staples

Creative Director wedding anniversary

To celebrate their third wedding anniversary, Creative Director Sean Ohlenkamp placed a special folder on the desktop of his wife’s computer.

Surfrider Foundation: Return

Very simple concept, pretty cool action.

Agency: Script, Rio de Janeiro
Creative Direction: Ricardo Real

quinta-feira, 21 de abril de 2011

Adidas All In: Copa del Rey

Adidas promotional video for the Copa del Rey final, inserted in the All In Campaign.
It had 200 thousand views, just in the first day. Not the most brilliant commercial but it will do the trick.

Wheelchair Guerilla

Great guerilla action in Curitiba, Brazil.
It is the world upside down from disabled people daily life experiences. The most obvious excuse “I’m parking here only for one minute” is written on the note on the back of the wheelchair.
Very simple but very smart action.

quinta-feira, 24 de março de 2011

Drunken Direction Signs

Forget all advertising restrictions, guerrilla knows no limits.

This action comes from India, it isn't the best guerrilla ever but it's simple, it's humorous and it worked (great achivement when working with "drunk" guys).

Check it out!

quarta-feira, 23 de março de 2011

It’s a smart phone, dummy!

This commercial, created by Wieden+Kennedy Amsterdam, for Nokia is about success, this is, the copy is about ‘Success is what you make it‘. The film itself – directed by Brent Harris and musically dressed up by the band Lovvers – explains what one can do with a smart phone. With the Nokia E7 you can send e-mails, watch police car chases (on your wall, if you have a beamer), and befriend the people you’ve shared a sauna with. Oh, and yes, it also has a map that enables you to see where you are. So for all the people that still don’t know what the advantages of a smart phone are; watch this film and you know what you’re missing.