It is the world upside down from disabled people daily life experiences. The most obvious excuse “I’m parking here only for one minute” is written on the note on the back of the wheelchair.
Forget all advertising restrictions, guerrilla knows no limits.
This action comes from India, it isn't the best guerrilla ever but it's simple, it's humorous and it worked (great achivement when working with "drunk" guys).
This commercial, created by Wieden+Kennedy Amsterdam, for Nokia is about success, this is, the copy is about ‘Success is what you make it‘. The film itself – directed by Brent Harris and musically dressed up by the band Lovvers – explains what one can do with a smart phone. With the Nokia E7 you can send e-mails, watch police car chases (on your wall, if you have a beamer), and befriend the people you’ve shared a sauna with. Oh, and yes, it also has a map that enables you to see where you are. So for all the people that still don’t know what the advantages of a smart phone are; watch this film and you know what you’re missing.